10 Seconds Could Be All It Takes To Get Your Next Customer
Keep reading to learn how 10-second videos can unleash more sales, even if your social accounts don’t get a lot of reach.
Unlock
300 strategic short-form video ideas… for more $$ in your business
From the desk of
"I promise to make this quick"
Elise Darma
I’ve piqued your interest talking about 10-second videos, so let’s cut right to it.
When it comes to marketing your business with short-form video, I see 3 major problems.
Problem #1
Videos are No Longer New or Trendy
Short-form videos are no longer brand spankin’ new. We’ve passed the early adoption phase and are well into mass adoption with Instagram Reels, YouTube Shorts, and Idea Pins now in the picture.
Problem #2
The Market is Crowded
Because of mass adoption, more users than ever are on TikTok and Reels (almost 3 billion between just these two apps) so that means competition is up, and reach is down – big time. Anywhere from 20 to 60%.
Problem #3
Most Advice is Wrong
To make matters worse, business owners are trying to keep up with all these changes so that their business stays relevant, but 90% of video advice out there is wrong. Why? Because it’s made for creators, not business owners.
That leads them to feeling burnt out, washed up, and just plain ol’ overwhelmed.
(Elder Millennial here, speaking 100% from experience. 🙋♀️)
If you’re nodding your head, have you ever felt one or both of these statements?
“My reach is dropping, so the algorithm must hate me?”
“I need to stay on top of all the trends so that I please the algorithm. Please like me. 😥”
If So...
you’re about to learn the best way to stop wasting time on video trends or trying to go viral, and what to focus on instead.
I’ve been experimenting with short-form videos since 2020 and yet, you’ve probably never seen me in your feed – because I’ve never gone 100-million-views viral.
But in my experimentation, I realized something major.
TikTok wasn’t just a place to jump on dance trends or show off your toned arms…
TikTok is a powerful search engine.
People go to TikTok to search for stuff!
I stopped wasting my time with trendy videos, and just focused on video topics that my audience cares about… today, tomorrow and even 2 years from now…
And with this switch, my views didn’t change much, but my LEADS and SALES sure did.
As Seen On:
My hunch about evergreen videos turned out to be right...
not just in the revenue results I saw in my business, but because of these 3 key reasons:
Reason #1
Evergreen videos don’t focus on what’s trending today, but instead on the topics that people are always searching for. (Breathe a sigh of relief – you don’t have to stress about staying on top of ever-changing trends.)
Reason #2
TikTok, Reels and Shorts have all incorporated Search Engine Optimization (SEO) to their platforms, which means a video you publish today can be found in search results – months or even YEARS down the road.
Reason #3
TikTok became the world’s most popular website in 2021 so Google is now featuring short-form videos IN ITS SEARCH RESULTS. Even Google wants a piece of this short-form video pie!
Imagine making one 10-second video once that turns into 1,000 new followers, 100 new leads, and 10 new sales to your business?
Imagine showing up as the expert and market leader like you are – without the silly dances or trends – deepening the “know, like and trust” factor of your brand?
Imagine making quick videos (that don’t require a video production agency) in your own style that drive organic traffic for weeks, or maybe months, after publishing?
You can do all this today by making evergreen, short-form videos.
But if you’re thinking:
“Well, what do I share in an evergreen video? Do I have to become a search expert now?”
Meet your time-saving, video creation shortcut…
Newly updated for 2023 is Videos Vault, a bank of 300 evergreen, short-form video ideas that you can use all year long.
Not based on trends and written more like scripts you can say in your “talk to camera” videos (or videos that just have text displayed on screen), the ideas inside Videos Vault are designed specifically for Coaches, Service Providers and Product brands.
The ideas are STRATEGIC – not just random – as they cover the key phases of business growth including:
Just $27 or $0.09 CENTS PER IDEA.
“You’ll definitely make your initial investment back and then some! Investing in Videos Vault was a no-brainer for me especially when you can get more clients!”
Melody Johnson
@thecourseconsultant
With Videos Vault, you'll come away with videos that:
Get you MORE visibility in front of your target customers, even on platforms that have over 1 billion users each.
Drive steady traffic to your profile and business, even months after posting (that’s the power of evergreen).
Connect with your audience in a way that grows your email list AND your customer list.
And YES! Customers Are Flowing In From Short-Form Videos
Once unlocked, Videos Vault will:
Save you tons of time
…No more scrolling for hours, looking for video ideas that you hope turn into leads and sales back to your business.
Infuse Strategy into your videos
…Ending the days of hoping that your video goes viral because you know your videos are bringing in customers (even if you don’t look Insta-famous).
Boost Your Content's Shelf Life
...Ensuring that your 10 to 30-second videos live on long after publishing them (I'm talking MONTHS) – because that's the power of evergreen video marketing.
What's Inside
300 Video Ideas
Value $297
Newly updated for 2023 is Videos Vault, a bank of 300 evergreen, short-form video ideas that you can use all year long. The video ideas are evergreen – meaning, not based on trends – so they have the power to drive free traffic for weeks or even months after publishing.
Written more like scripts you can say in your “talk to camera” videos or videos that just have text displayed on screen, the ideas inside Videos Vault are designed specifically for Coaches, Service Providers and Product brands.
Plus, they’re strategic. The ideas cover the key phases of business growth including: Visibility, Engagement, Lead Generation, and Sales.
(This way, you’re not randomly posting, but creating videos with intention and purpose.)
Altogether, you get:
For the Coach
25 ideas for Visibility
25 ideas for Engagement
25 ideas for Lead Generation
25 ideas for Sales
...that's 100 total ideas
For the Service Biz
25 ideas for Visibility
25 ideas for Engagement
25 ideas for Lead Generation
25 ideas for Sales
...that's - you got it - another 100 ideas
For the Product Biz
25 ideas for Visibility
25 ideas for Engagement
25 ideas for Lead Generation
25 ideas for Sales
...that's another 100 ideas
Speed Up Your Video Planning With A.I. Chatbots
Did you know that artificial intelligence tools (like ChatGPT and Jasper) work perfectly with the ideas inside Videos Vault to speed up your video planning process?
It’s true! While chatbots are known to spit out data, you still need persuasion psychology and conversion techniques in your videos… which, hint hint, are already built into your Videos Vault ideas. 😉
Inside this bonus training for those who are “A.I. curious,” see how ChatGPT can become your handy assistant when you’re using Videos Vault to adapt the ideas to your exact business model and niche, and make your planning process easier than a cover girl’s breeze.
(value $47)
Recording 101: How To Make TikToks & Reels
In this bonus training, I walk you through how to quickly and easily film both TikToks and Reels within their respective apps. I know you’re a busy business owner, so no complicated edits here! You’ll learn how to film from within both apps, where to make key adjustments to your text and audio, and what you need to know before hitting publish.
With this training, get up to speed with short-form video marketing, even if you’re starting from zero.
(value $47)
Your Video Marketing Equipment Checklist
Aside from your smartphone, do you ever wonder what equipment you truly need to make high-quality videos on a budget?
In this bonus checklist, I’m including the essential tools I’ve used to make short-form videos since 2020, as well as the “nice to have” items including all my fun props that make my videos pop.
(value $27)
40 Caption Templates For Short-Form Videos
Since you’re making short-form videos for greater Visibility, Engagement, Lead Generation, and Sales, you need snappy captions to match!
Inside this bonus, you get 10 caption templates for each of the four ^ categories (40 in total), including a headline in each so that viewers know to read your caption for more info (keeping them on your video even longer).
For writers and non-writers, this bonus makes the publishing process way faster than staring at a blinking cursor.
(value $87)
30-Second Reel Covers
You probably don’t need more Canva templates to create on-brand cover images for your Reels that you’re never going to use (read: most templates take a ton of time just to get them looking like anything you’d publish on your feed!).
Instead, I’m sharing my 30-second system on how you can make both text-based and photo-based cover images that can easily be made from your phone and perfectly match your brand.
(value $47)
The Money Vault Club
Stay connected with other like-minded entrepreneurs who all have the same goal: using social media intentionally and strategically.
And join in on the monthly live Office Hours to get your questions about video or online business marketing answered by yours truly.
(value priceless)
GET 300 VIDEO IDEAS – FOR JUST $0.9 CENTS EACH – PLUS THESE BONUSES
300 Video Ideas (Value $297)
BONUS: Planning With A.I. Chatbots (Value $47)
BONUS: Recording 101: How To Film (Value $47)
BONUS: Video Equipment Checklist (Value $27)
BONUS: 40 Caption Templates (Value $87)
BONUS: 30-Second Reel Covers (Value $47)
BONUS: The Money Vault Club (Value Priceless)
Total Value: $552
Regular Price: $67
Today's Price: $27
Peek Inside Videos Vault
7-Day Money Back Guarantee
That’s right… your enrollment into Videos Vault is backed up with a 7-day guarantee. You don’t even have to believe me in how powerful videos for business are… you can try for yourself!
Jump inside today and if you’re not happy with the product, I will offer you a full refund.
(I rarely offer refunds for digital products, but I’m willing to take that risk because I want you to have full confidence in the product. Take the next 7 days to explore Videos Vault, and make a decision about it using the information you have rather than the information you don’t have.)
If You're Curious About Video...
The Time is NOW
Here's Why
Ad costs are higher than ever; the best investment you can make in your business today is organic content that has a long-tail effect – that drives traffic for weeks or even months after posting.
Gen Z uses TikTok and Instagram to search for something first before using Google.
Social media platforms are all adding SEO features more and more… giving your content a greater chance at being found in search.
The average TikTok user spends 46 minutes a day in the app, and the average Instagram user is in the app for 29 minutes each day.
With short-form videos, there’s no need for perfection or over-production; realness, education and personality win here.
Monthly active TikTok users is estimated to be over 1 billion while Instagram has over 2 billion users.
The algorithms on all social platforms (TikTok, Instagram, YouTube, LinkedIn, Twitter) are still pushing video content like never before.
With today’s algorithms, your videos are more likely to be seen by an audience who doesn't follow you yet. This is where you find your future customers.
Results. They're real, and they're fabulous. Check 'em out.
GET 300 VIDEO IDEAS – FOR JUST $0.9 CENTS EACH – PLUS THESE BONUSES
300 Video Ideas (Value $297)
BONUS: Planning With A.I. Chatbots (Value $47)
BONUS: Recording 101: How To Film (Value $47)
BONUS: Video Equipment Checklist (Value $27)
BONUS: 40 Caption Templates (Value $87)
BONUS: 30-Second Reel Covers (Value $47)
BONUS: The Money Vault Club (Value Priceless)
Total Value: $552
Regular Price: $67
Today's Price: $27
Will this work for me?
Videos Vault was designed to work for every business no matter the industry or niche.
Here are just a few examples:
Coaching Niche:
"My recent Reel has 121K views! And I’ve reached 2,661% more accounts this month!”
Joy MacTavish,
Sleep Coach
"3 weeks ago, I started being more disciplined doing Reels. I just have 100+ followers and I already sold a $4K package this week."
Adriana Robledo,
Health Coach
"Hit my goal! Best Black Friday sale ever and so proud of myself! Embraced Reels and find them easy now! Big wins all around!"
Becky Keen,
Business Coach
Service Niche:
"Videos Vault is amazing! Elise is super generous. Seriously, I thought I should have paid double or triple the price. I started creating Reels using her training and ever since I’ve been getting more customers to my digital doorstep."
Melody Johnson,
Course Consultant
"This 7 second Reel … brought me in at least 5 clients… WOOHOO!!"
Elizabeth Young Doss,
GIF Maker
"Your program has been so effective for me. I have not even had a chance to implement 80 - 90% of the info & products I’ve purchased… yet I am still seeing major success with the 10% - 20% that I have."
Nerissa Sam,
Realtor
PRODUCT Niche:
"This was my very first Reel I made after getting Elise’s Videos Vault. Multiple customers popped into the shop and mentioned that the Reel reminded them they needed to stop by. I also got two magazine interviews directly from the Reel!"
Sundra Essien,
Handmade Beauty Goods
"I bought Videos Vault this month and I made $15,482 in revenue this month so far. And I cannot keep up with my DMs at the moment. Last month I made only $814 in revenue. I love video now."
Lonnie Tapia,
Artist
"I don’t have one that’s bringing in sales, but rather Every. Single. One. My husband and I went through the data last night and without a doubt, it points to the Reels we’ve been creating!!!"
Sarah Barnett,
Digital Product Creator
Frequently Asked Questions
When do I get access to the ideas and trainings inside?
Pretty close to INSTANTLY! Once you finish the checkout process, you'll soon receive an email with all the access information you need to log into your very own private portal where your video trainings and ideas are waiting for you.
How much time is required to make TikToks or Reels?
In my experience, there is an initial learning curve as you get familiar with the apps. But after that, you can make videos in as little as 10 minutes a day OR 1 hour each week.
How fast can I expect to see results for my business?
It all depends on how well your videos reach your target audience. Your very first video could reach your audience or it might take 10. But don't worry – I'll walk you through all the strategy training you'll need.
What if I’ve never made TikTok or Reels before?
New to short-form video marketing? NO problem! I've created a bonus training called “Recording 101: How To Make TikToks & Reels.” That’ll get you up to speed on how to use the apps. Plus, check out student results here from beginners, like yourself.
Do I need any tools or software to use Videos Vault?
Yes, you'll access the 300 ideas through an easy-to-use Google Spreadsheet (comes with your free Google account).
What if I can’t commit to making videos each day?
No worries at all. There's no rule that says you must share a minimum of one video each day (though... that would be great for your business). Show up as little or as often as you'd like!
Are these ideas or trainings specific to any industry?
The 300 video ideas are not specific to any one industry or niche.
The ideas are categorized by what you offer as a business: Services, Coaching or Products (physical or digital). You'll adapt the ideas to be specific to your particular niche.
Do you refresh the video ideas inside?
About once every 1-2 years, but On Video is the place to get weekly, fresh video ideas for business. It's a content membership that drops five new video ideas each week (with links to both TikTok and Reels) that are perfect for business, along with a caption template for each idea. Time-saving? YES!
What kind of support do I get if I get stuck?
You can ask any questions inside the BONUS private community group on Facebook called the Money Vault Club. This group is only for those who have joined any of my digital programs – so the posts are always relevant to you growing your business.
What if I decide Videos Vault isn’t for me?
Jump inside today and if you’re not happy with the product, I will offer you a full refund. Take the next 7 days to explore Videos Vault, and make a decision about it using the information you have rather than the information you don’t have. Risk-free? 100%.
Here’s What Videos Vault IS and ISN’T
What Video Vault Is
A bank of 300 ideas for your
evergreen, short-form videos
Created with Service Providers, Coaches and Product brands in mind
Perfect for growing an organic audience that drives long-tail traffic
What Video Vault Isn't
A 92-hour course on anything
& everything related to video
For non-business people or those who just want to be famous
Focused on perfection or going viral just for the sake of it
GET 300 VIDEO IDEAS – FOR JUST $0.9 CENTS EACH – PLUS THESE BONUSES
300 Video Ideas (Value $297)
BONUS: Planning With A.I. Chatbots (Value $47)
BONUS: Recording 101: How To Film (Value $47)
BONUS: Video Equipment Checklist (Value $27)
BONUS: 40 Caption Templates (Value $87)
BONUS: 30-Second Reel Covers (Value $47)
BONUS: The Money Vault Club (Value Priceless)
Total Value: $552
Regular Price: $67
Today's Price: $27
Why Should I Trust Her?
I’ve been a full-time, self-employed marketer since 2013.
I’ve worked with 30,000+ students like yourself from various industries (from real estate to fashion to beauty to travel) for the past 10+ years AND I make sure that your time is efficiently (and profitably!) spent on social.
I’m not just nicknamed “Efficient Elise,” but I’m a no fluff, step-by-step teacher, too.
My superpower is breaking up the big picture into bite-sized, tangible steps. My trainings are short, sweet and to the point.
I’ve been an agency owner, a marketing consultant, and a trusted instructor of both Later and Teachable, where I’ve hosted workshops for their customers.
If Teachable (valued at $134+ MILLION dollars) trusts me to teach their customers…
And Later (a partner for Instagram) flies me to their studio in Vancouver so that I can film two workshops for their 1,000,000+ customers…You can feel confident you’re getting training from the best in the biz.
I’ve helped my students and clients earn over $2,400,000 USD in revenue directly from social media – and counting.
From copywriters, to plastic surgeons, to Amazon shop owners, to property managers in France… (You can see their real results right here.)
If you’re ever wondering if I can truly help your unique business make money on social… The answer is a resounding YES. The question is: are you ready to take that next step?
I’m a nice Canadian gal, through and through.
My students from all around the world say they work with me because I’m down-to-earth, transparent and genuine. Not to mention a bit cheeky and awkward at times.
But with me, what you see is what you get.
I’ve been working for myself for 10 years+ as an entrepreneur (and nope, I didn’t have a rich boyfriend or rich parents) so I know what it’s like to start from scratch and make it happen.
I'm Elise!
Hey there! My name is Elise Darma and I'm an educator for entrepreneurs and marketers who are ready to stop wasting time on social media and actually make money from it.
I'm known for my social media teaching, but what keeps people sticking around and even flying to Bali or Lisbon to meet up with me in real life? (True story.)
I help you get paid.
(Because we’ve all got better things to do than make content that results in nada.)
My favorite thing ever is seeing the lightbulb go off when you see that it IS possible – and then sharing in your glee when that first payment notification comes in, all from social media.
I’ve been featured in Forbes, Entrepreneur, Brit + Co, Elite Daily, Teachable and Later for my social media marketing expertise.
And now I can’t wait to help you get on video.
“This is one of my most favorite episodes. Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media.”
Amy Porterfield
Online Marketing Made Easy Podcast
“Elise is an amazing Instagram expert and teacher. She's smart, articulate and very focused. That's why we keep asking her to present at our various events. If you need marketing wisdom from the best, look no further.”
Michael Stelzner
Social Media Examiner
"In terms of Instagram experts, Elise is at the top of her game and truly understands the platform inside and out. We've worked with Elise on two separate workshops and they have been some of the best performing content we've produced all year."
Lizzie Macneil
Partnerships at Later
"Each time we've worked with Elise, she's gone above and beyond in her workshops by providing so much value to our audience. She is not just an expert in her field but also has a gift for sharing that knowledge in an easy to understand, actionable way."
Jess Catorc
Partnerships at Teachable
GET 300 VIDEO IDEAS – FOR JUST $0.9 CENTS EACH – PLUS THESE BONUSES
300 Video Ideas (Value $297)
BONUS: Planning With A.I. Chatbots (Value $47)
BONUS: Recording 101: How To Film (Value $47)
BONUS: Video Equipment Checklist (Value $27)
BONUS: 40 Caption Templates (Value $87)
BONUS: 30-Second Reel Covers (Value $47)
BONUS: The Money Vault Club (Value Priceless)
Total Value: $552
Regular Price: $67
Today's Price: $27
Still Scrolling?
Here's the Bottom Line:
You don't have to add
videos to your business.
The choice is 100% yours.
Your content strategy can go on as usual... and you can stick to what you know.
BUT if you've ever felt like you "missed the boat" on leveraging short-form videos..
Or you've looked at others in your industry and thought,
"How did they get so many customers!?"
...Then this moment right now could be your
time to catapult ahead of the competition.
6 months from now, your competitors could be jumping on short-form videos for the first time, finding your account and wondering, "Dang – what have I missed?"
So the choice truly is yours.
Everything you need to get up to speed and get to posting...
is on the other side of this page.
GET 300 VIDEO IDEAS – FOR JUST $0.9 CENTS EACH – PLUS THESE BONUSES
300 Video Ideas (Value $297)
BONUS: Planning With A.I. Chatbots (Value $47)
BONUS: Recording 101: How To Film (Value $47)
BONUS: Video Equipment Checklist (Value $27)
BONUS: 40 Caption Templates (Value $87)
BONUS: 30-Second Reel Covers (Value $47)
BONUS: The Money Vault Club (Value Priceless)
Total Value: $552
Regular Price: $67
Today's Price: $27
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
Per Instagram rules, we must mention that this is in no way sponsored, administered, or associated with Instagram, Inc. or Meta Platforms, Inc.